Now, the total number of X-mount lenses may pale in comparison to the volume of Canon, Nikon, or Sony lenses in production. However, Fujifilm makes each release count, and today, when it comes to APS-C mirrorless lenses, Fuji’s lineup is in the lead by a long shot!

Indeed, they’ve been diligently adding lenses to their line-up, with an incredible variety. Fuji’s native lenses cover a range from 8mm to 400mm (14mm – 600m equiv). Their prime lenses can be as fast as f/1.0 or f/1.2, and their zooms thoroughly cover constant f/2.8, constant f/4, and variable apertures, depending on the focal range you’re looking for.  In this article, we’re going to review the Best Fuji X Lenses.

The current lineup includes numerous primes and zoom lenses, and the overall construction (build quality) is typically composed of an almost all-metal barrel and lens mount, with a variety of attractive features like weather resistance (WR), an aperture ring ( R) image stabilization (OIS) and linear motor (LM) autofocus.

If you are considering switching to the Fuji system, or already have and are shopping for lenses to add to your collection, take a look at our list of 5 must-have lenses (plus some alternates) for the Fuji X-mount.

1. Nifty Fifty (50mm equivalent) – Fujifilm XF 35mm f/2 R WR

Now, this list is in no particular order, but a good place to start would be with a 50mm (full-frame) equivalent. Some photographers have based their entire careers on the 50mm; it is a versatile focal length that can be used for everything from portraits to landscapes.

The XF 35mm f/2 is one of the original, oldest “nifty fifty” equivalents provided for X-mount cameras, but is still quite respectable. If you’re on a tight budget, the Fujifilm XC 35mm f/2 ($199) has the same optics, but is made of plastic and doesn’t have the fancy glass coatings. Want the absolute best, newest option? You’ll have to check and see if the XF 33mm f/1.4 LM WR is available! ($799)

The lens may not be as fast as its f/1.4 counterparts, however, it is smaller, lighter, and still has weather sealing. Contrast and center sharpness are impressive wide open at f/2 with very little vignetting. It takes an aperture or f/5.6 to have competitive sharpness in the corners.

2. The Portrait Lens – Fujifilm Fujinon XF 56mm f/1.2 R

I have been shooting this lens almost exclusively on my X-T1 for close to a year now, and it is no slouch. It’s Fuji’s second-fastest portrait lens, (the fastest being the monstrous XF 50mm f/1.0 R WR) and has an 85mm equivalent focal length. As with almost all Fujifilm primes, it lacks lacks image stabilization, plus there is no WR weather resistance.

Some would argue that the newer XF 90mm f/2 is better optically, well-suited for portraits, (especially solo/headshots) and has weather sealing to boot, but, the XF 56mm has reached legendary status among Fuji shooters, simply because the images look gorgeous.

The lens manages high image quality across the frame, edge-to-edge sharpness, with the image corners only being slightly softer than the dead-center. If you are buying an f/1.2 lens, you would want to shoot it wide open, and this lens practically begs you to shoot it wide open all the time.

Next to the XF 56mm f/1.2 APD, which is specifically made to create an even more unique, softer look, the bokeh of this ultra-fast f/1.2 mirrorless prime is arguably the best in the entire Fuji lineup. Just note that because of all the glass this lens’ AF motors must literally push back and forth, you would be sacrificing “snappy” autofocus speed compared to a more modest f/1.4 or f/2 prime.

3. Walk Around Zoom – Fujifilm Fujinon XF 16-55mm f/2.8 LM WR

The answer to the popular full-frame 24-70mm f/2.8, Fuji created a very capable 24-82mm equivalent. An excellent optic overall with impressive image quality, there is just some slight color fringing at the 16mm end of the zoom range, but, it’s nothing that can’t be controlled in post-production.

The lens is great for portraits of both individuals and groups, has excellent sharpness across the frame, and is weather sealed; could you ask for more? Well, I guess I could ask: this zoom lens lacks OIS stabilization, which can be a deal-breaker for some. Still, it’s hard to argue with the versatility of an f/2.8 zoom, especially if your Fuji mirrorless body has in-body stabilization! (IBIS)

[RELATED: Fujifilm 16-55mm F2.8 R LM WR For Wedding Photography | Just Take My Money Already]

4. Ultra-Wide Angle Zoom – Fujifilm XF 8-16mm f/2.8 LM WR

With the variety of wide-angle lenses that Fuji provides, professionals and hobbyists alike will discover which wide-angle focal lengths and apertures suit their needs and creative styles. If you want a fixed f/2.8 aperture that is truly as wide as possible, the XF 8-16mm is what you need.

At 8mm it matches the truly exotic full-frame equivalent of 12mm, while at 16mm it matches full-frame’s popular 24mm, of course. Indeed, it is a “modest” exotic flagship lens, if ever there was one.

One great alternative in the wide-angle category that you might want to consider, of course, is the the (updated) XF 10-24mm f/4 WR. The zoom range, equivalent to 15-35mm, is a very popular focal range, plus this lens is downright “tiny”! Color rendering and image sharpness are excellent, and things like distortion and color aberrations are well-corrected with this modern lens’ raw profile!

[RELATED: Fuji X-S10 Review | Performance and Portability, Perfected? ]

5. The Telephoto Zoom – Fujifilm Fujinon XF 50-140mm f/2.8 R LM OIS WR

Besides offering a full serving of alphabet in its name, the XF 50-140mm is Fuji’s offering for the 70-200mm crowd. Combined with the XF 16-55mm, you have the dynamic duo that most wedding photographers rock in their kit. (Or, add the 8-16mm f/2.8 for the “holy trinity” of f/2.8 zooms.)

Thanks to the linear motor, autofocus is quick and snappy, and highly precise on any of the latest Fuji mirrorless bodies with technology like face/eye detection and tracking. The focus and zoom mechanisms both take place internally; some folks dislike zooms that extend. Image quality is almost as crisp on the edges as it is at the center of the frame; merely stopping down to f/4 will make image quality virtually perfect.

Distortion is on par with an equivalent lens from other top brands; that is to say, it is negligible. Also, like name-brand flagship full-frame lenses, it is a weather-sealed, metal-clad monster that will appease the telephoto junkies out there.

[RELATED: Fujinon 50-140mm F/2.8 | Initial Impressions on This Sexy Piece of Kit]

The Alternates

Picking the top five lenses out of Fuji’s lineup can be difficult, as the lens quality of Fujinon/Fujifilm lenses can rival those offered by exotic, luxury names such as Zeiss. However, there is an incredible diversity of options available, almost all of which are excellent. So, here are three runners-up that did not make the list.

[RELATED: Fujifilm X-T10 | The X-T1 Alternative For You]

Fujifilm XF 27mm f/2.8 R WR

This body cap of a lens can be labeled as the normal lens of the lineup, even though it technically equates to forty-something millimeters. It comes as is no surprise how much I love 28mm lenses on crop sensors as it creates a very cinematic, dare I say “reminiscent of the film days” …look.

Why wasn’t it on the list? The only reason is that it seems a mediocre lens compared to thothers in the lineup; it ffers beautiful images with no distortion, however, there is nothing special about this lens aperture or focal length, so it gets overshadowed.

Fujifilm 18-55mm f/2.8-4 R LM OIS

This kit lens is shockingly good and can satisfy street and portrait photographers alike, and can be a viable option instead of the XF 16-55mm f/2.8, especially if you plan to stay at the wider end of the focal range when you require the f/2.8 aperture.

It is robust and sharp, epically for a kit lens that might have come with your camera! Speaking of which, if you come across a Fuji 15-45mm or 16-50mm “kit” lens as a package with a particular Fuji camera body, I recommend skipping them and going with this 18-55mm instead, even if you’re on a budget. Alternately, Fuji does make a professional-grade 16-80mm f/4 R OIS WR, for those who want the also popular 24-120mm equivalent range in a high-quality package.

Why wasn’t the 18-55mm on the main list? – The cost is a bit steep for a kit lens; at around $600; a better investment can be argued in favor of the XF 35mm f/2. I believe a zoom lens is only as good as its fastest aperture, as consistent results are important, therefore the XF 35mm is, in fact, $200 less and yet 1-2 whole stops faster.

Fujifilm Fujinon 60mm f/2.4 R Macro

Here’s a unique lens that deserves an “honorable mention” if only for the simple reason that many people have an interest in macro photography, and such lenses aren’t as abundant on the X-mount.

Why wasn’t it on the list? – You might think the focal length and decently fast aperture would make it a perfect low-light and portrait lens, however, with its truly “old” autofocus motor and technology, it is one of the slowest focusing lenses of the lineup.

Conclusion | Top 5 Must-Have Fujifilm X Lenses

Fuji is making multiple new lenses every year, however, their current and even “older” lenses are already quite excellent. In other words, you can definitely fill your bag now with all the best lenses for whatever type of photography you like to do!

Video Review of the Fujifilm GFX 100S and Fujifilm GF 80mm f/1.7 R WR Lens

This is my first time powering up this camera, which is a practice I wouldn’t recommend for those of you going into professional shoots, but for this video and to challenge myself, I enjoy unboxing and putting the camera to work immediately on a portrait shoot with our model Sarron. This allows me to test how it will perform under pressure and how easy it is to navigate.  Unfortunately, at the time of releasing this video, we’re probably not going to get a chance to look at the actual RAW files because Lightroom and other editing apps don’t support them yet.

Ergonomics & Menu Design

One of the first things I wanted to check out was the image quality settings. I shoot large RAW on my Canon DSLR so I quickly realized if I don’t change these settings I would be dealing with large image files that would will up my memory card. I decided to shoot Superfine JPEG+ RAW. The other thing I love about Fujifilm cameras is their film simulation options. No other camera company has this option, and even ones that have come close don’t really have the accuracy to emulate real film styles. I love how simple their menu systems are, even coming from a completely different camera system, I find it easy to navigate and learn in a small amount of time.

Focus & Sharpness

I thought it would be perfect to test the AF system in a complex scene where the camera might struggle to find the subject. I chose to use multi-purpose AF and turned on the face and eye detection, these two paired together worked perfectly for this single subject shoot, even with all of the distracting elements in my frame. I don’t expect the focus system on this camera to be able to keep up with the latest, greatest mirrorless camera, but if you’re strictly comparing it to medium format options, it easily takes the cake.

Do you Need a Medium Format Camera?

I’m not a huge fan of medium format cameras because they do offer a ton of resolution, but they also have a lot of drawbacks in terms of the shooting and image creation process. Medium format is all about intention, the anticipation of moments, and perfecting the capture, while DSLRs give you a lot more flexibility and allowance for missing moments. Coming from shooting fast-paced weddings where things can happen in the blink of an eye, it can be hard to justify spending almost $6,000 on a medium format camera only to wait for huge image files to process and as a result maybe miss a moment. I will say, of the medium format cameras I’ve tested in the past, this does a great job balancing mirrorless and the detail, resolution, and depth of medium format. This camera is meant for true artisans and lovers of the art form of photography.

I’m actually going to take it out with my family to do a few more test shots, and then when I can get the images into Lightroom and process the RAW files I’ll do a follow-up video and tell you what I think about the dynamic range of the image files.

Fujifilm GFX 100S Review: Final Thoughts

This is a camera from an artist’s perspective that I would actually consider buying. It offers such a unique value proposition compared to other mirrorless cameras. In the past, I’ve shot quite a bit of medium format cameras and the digital backs are very inconvenient – lugging them around, using them the way that the cameras work really slows down the process and it felt like I was giving up too much just simply for the depth and dynamic range in detail. Now, for some photographers, that makes complete sense, because that’s all that they need. In this camera, we’re getting the convenience of mirrorless, better focus systems, better speed, and we’re getting five frames/second – this to me is the best of both worlds.

Fujifilm GFX 100S Sample Images

You can pre-order the Fujifilm GFX 100s for $6,000 USD.

Dear customers,

We would like to express our sincere gratitude for your continued patronage of FUJIFILM products.

The mirrorless digital camera “FUJIFILM GFX100S” scheduled to be released in late February has received more reservations than expected, and the number of preparations has exceeded.

Therefore, it may take some time before the ordered product is delivered.

We will do our best to meet the quantity of reservations as much as possible, but we appreciate your understanding.

[Related Reading: Unorthodox Review of the Fuji GFX 50R | The Medium Format Camera I Might Actually Buy]

Given how rollouts of new gear have gone over the last year (look up the PS5 & Xbox craziness for some examples), it’s not surprising when something this interesting/impressive is launched the supply lines get delayed.  Here’s hoping that whatever the problem is, they manage to get it sorted so they can deliver and ship as many orders as possible. According to Fuji Rumors, that’s the desire from Fuji so they can close out the fiscal year with a little more success.

Here’s hoping that those of you who have ordered this incredible beast aren’t left waiting too long. Let us know if you’ve ordered this camera for yourself and experience any delays in the comments below.

The lightweight, compact X-E4 features the same 26.1-megapixel, X-Trans CMOS 4 sensor, 0.02 sec autofocus, and fantastic color science that can be found in all the professional X Series cameras.

“Outstanding image quality, wide dynamic range, and superb low-light performance combine with simple controls, advanced Face and Eye Detection, and a forward-180° tilting LCD touchscreen to make this camera a joy to use for video or photo,” said Victor Ha, senior director of marketing and product management at FUJIFILM North America Corporation’s Electronic Imaging Division.

Read the Full Press Releases Below;

Main Product Features:

X Series’ Lightest and Smallest Camera Body

• At .80 lb. (364g) and measuring 4.77in x 2.87in x 1.28in (121.3mm x 72.9mm x 32.7mm), X-E4 is the most compact interchangeable-lens camera in the X Series of digital cameras. The product uses Fujifilm’s 4th generation sensor and processor. To maintain its slim and sleek design, a rear tilting LCD screen has also been carefully designed to ensure the body remains as thin and portable as possible.
• The camera’s compact design is influenced by the design of classic film cameras. Both the front and rear grips are flat to give it a classic aesthetic, while the top plate of the camera body is carefully molded from magnesium to provide a polished, elevated finish. Diverse functions and easy operation
• The rear tilting monitor can be flipped upward and forward-facing up to 180 degrees, which can accommodate a wide variety of compositions, from high to low angle, as well as selfies and vlog-style videos.
• The top panel includes a shutter speed dial that can be set manually or switched to Program Mode (P) if fully automatic functionality is required.
• Controls have also been concentrated to front-side dials to give extra thumb space for maximum in-hand comfort.

Professional Performance

• Using Fujifilm’s state-of-the-art 26.1MP X-TransTM CMOS 4 sensor and the high-speed image processing engine X-Processor 4 to provide incredibly fast autofocus, X-E4 uses phase-detection autofocus points across almost 100% of the sensor to acquire focus in as fast as 0.02 seconds. It is also able to track moving subjects with an advanced AF-tracking algorithm, ensuring that images can be captured when the focus is optimal.
• X-E4 also includes Fujifilm’s latest Face and Eye detection technology to track subjects accurately, even in luminance levels as low as -7.0EV where used with an attached FUJINON XF 50mm F1.0 R WR lens. Extensive video-recording functions
• X-E4 oversamples 6K footage to record 4K/30P 4:2:0 8-bit video to internal media, or 4K/30P 4:2:2 10-bit video via its HDMI port.
• The camera can also deliver high-speed, full-HD video at 240fps, which can be used to replay fast-moving subjects up to 10x slower compared to footage recorded at 24fps.Variety of film simulations
• A total of 18 film simulations are available with the X-E4, including Velvia, which is characterized by highly saturated colors and crisp gradation, and ETERNA Bleach Bypass, which reproduces

Pricing and Availability

X-E4 is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $849.95 USD and $1,050 CDN. The camera will also be available as a kit that includes the FUJINON XF27mmF4 R WR lens at a manufacturer’s retail price of $1049.95 and $1,300 CDN.

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Several Accessories will be available for X-E4 as well, including:

• BLC- XE4 (Black Leather Case): $79.99 MSRP USD/$105 CDN
• MHG-X-E4(MetalHandGrip,Blackonly):$89.99MSRPUSD/$120CDN
• TR-X-E4 (Thumb Rest, Black): $69.99 MSRP USD/$95 CDN
• TR-X-E4 (Thumb Rest, Silver): $69.99 MSRP USD/$95 CDNFor more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-e4/.

XF 70-300mm f/4-5.6 R LM OIS WR Lens

FUJIFILM today also announced the FUJINON XF70-300mm F4-5.6 R LM OIS WR lens (XF70-300mm F4-5.6), an interchangeable zoom lens for X Series digital cameras that combines high performance with portability.

“This new lens is a lightweight and compact telephoto zoom that provides image-makers with a broad range of focal lengths between 70mm and 300mm (35mm equivalent of 107mm – 457mm),” says Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division. “Its fast autofocus (AF), up to 5.5- stops of optical image stabilization, and weather-resistance make it a natural choice for image- makers that need a versatile lens option that isn’t heavy.”

Product features include:

Broad range of focal lengths in a compact and lightweight design

• Weighing just 1.27 lb. (580g) with a length of 5.21 in. (132.5mm), XF70-300mm F4-5.6 combines 17 elements in 12 groups, including one aspherical element and two, extra-low dispersion (ED) elements, into a compact and lightweight body that only has a diameter of 2.95 in. (75mm).
• Paired with Fujifilm’s FUJINON XF16-80mm F4 R OIS WRl ens, image-makers can use the XF70-300mm F4-5.6 to maximize portability and maintain versatility with just two lenses, effectively covering the 35mm equivalent focal lengths between 24mm and 457mm at a fraction of the size and weight.

Compatibility with FUJINON 1.4x and 2x Teleconverters

• XF70-300mm F4-5.6 is compatible with the FUJINON XF1.4X TC WR and FUJINON XF2X TC WR teleconverters. When XF70-300mm F4-5.6 is paired with XF2X TC WR, it is possible to achieve a maximum 35mm equivalent focal length of up to 914mm with only 2 stops of stop-loss. When using it with XF1.4X TC WR, XF70-300mm F4-5.6 will provide a maximum 35mm equivalent focal length of 630mm with just 1 stop of stop-loss.
• With either of the FUJINON teleconverters attached, photographers can continue to enjoy phase-detection AF without a reduction in performance.

Powerful 5.5-stop Image Stabilization

• XF70-300mm F4-5.6 offers up to 5.5-stops of optical image stabilization (OIS) to help minimize the effects of camera shake, especially at longer focal lengths. Additionally, the lens’s OIS capabilities can also be combined with the in-body image stabilization (IBIS) systems found in FUJIFILM X-T4 and FUJIFILM X-S10 to add five-axis stabilization, which can further help to minimize shake caused by linear shift.

Fast and Near-Silent AF Drive

• The use of the linear-motor drive system in XF70-300m F4-5.6 enables fast and near-silent autofocusing, which allows it to fully leverage and make use of the advanced AF system found in X Series cameras.

Maximum Magnification of 0.33x or Equivalent of 0.5x in the 35mm Film Format for 1:2 Close-Ups

• With a minimum focus distance of 32.6 in. (83cm) and magnification of 0.33x (a 35mm equivalent of 0.5x), XF70-300mm F4-5.6 can be used to create dynamic close-up photography, making small objects, like flowers, fill the entire frame. Attached to the FUJINON XF2X TC WR teleconverter, maximum magnification is extended to 0.66x (the 35mm equivalent of 1:1 magnification), and a necessary requirement to achieve optimal results in macro photography.

Dust- and Weather-Resistant Structure and Low-Temperature Operability

• Weather-resistant seals have been applied at 10 locations along the lens barrel to protect it against dust and moisture, while also giving XF70-300mm F4-5.6 the ability to operate at temperatures of down to 14°F (-10°C).

Using the compatible FUJINON XF1.4x TC WR and FUJINON XF2.0x TC WR teleconverters, XF70-300mm F4-5.6’s maximum focal length can be extended to a maximum of 600mm (a 35mm equivalent of 914mm), which will allow photographers to capture faraway subjects in frame.

Pricing and Availability

The FUJINON XF 70-300mm F4-5.6 R LM OIS WR lens is expected to be available in March 2021 at a manufacturer’s suggested retail price of $799.99 USD and $1,050 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf70-300mmf4-56-r-lm-ois-wr.

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FUJINON XF27mmF2.8 R WR lens

FUJIFILM North America Corporation is pleased to announce the FUJINON XF 27mm F2.8 R WR lens (XF27mmF2.8), a new interchangeable lens for FUJIFILM X Series digital cameras, with availability anticipated in March 2021.

A thin, “pancake-style” prime lens, with a focal length of 27mm, XF27mm F2.8 provides a natural field of view close to that of the human eye, which makes it extremely suitable for a diverse range of photographic styles – from everyday general use to portraiture, street, and landscape photography.

“With its compact design, image-makers may find themselves using the lens frequently as a walkaround lens because of its exceptional portability, outstanding image quality, and weather-resistant features,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division.

Product Features Include:

Aperture Ring with F-stop Scale and A-Position Lock

XF27mm F2.8 features an aperture ring with an F-stop scale, so that users can visually check and adjust their aperture setting without needing to look at the camera’s screen or through its viewfinder. The aperture ring also features the A (Auto) Position Lock, which locks the lens into the A-Position to prevent unintentional adjustments to the lens’ aperture while it is being used.

Weather-Resistant Construction

Weather-resistance has been applied at seven locations on the lens to protect against water and dust and allow it to fully operate in temperatures as low as 14°F (-10°C).

Lens Hood Included

In addition to the standard lens cap, XF27mm F2.8 comes packaged with a dome-shaped lens hood (LH-XF27) and a hood cap (LHCP-27) to provide options to protect the lens, and to accommodate users that prefer using a low-profile hood over the lens caps because of its convenience.

Thin and lightweight design combined with advanced image quality

• Since the diameter of the image circle needed to cover an APS-C sensor (28.4mm) is so close in dimension to XF27mm F2.8’s focal length, the lens produces uniquely high-quality images while boasting an incredibly compact design.
• Despite its compact size, the lens consists of seven lens elements in five groups, including one aspherical element, which mitigates spherical aberration, field curvature, and distortion. This allows XF27mm F2.8 to deliver astounding image resolution, even when it is used at its widest apertures.
• XF27mm F2.8 features a high-torque DC motor to enable fast and accurate AF, while the front lens group of five lens elements effectively maintains image quality by minimizing aberrations that may occur, whether the lens is being used for close-ups or for subjects that are further away.
• One of the thinnest and lightest*1 XF lenses in the XF lens collection, XF27mm F2.8 measures just 62mm in diameter and is only .91 in. (23mm) long. The lens is very lightweight at approximately 3 ounces (84g), which makes it an ideal choice for assignments where compactness and overall size are of concern.

Accessories

As referenced above, a lens hood and hood cap come packaged together with the XF27mm F2.8 lens. Replacements of these accessories are available for separate purchase as well.

Pricing and Availability

XF 27mm F2.8 is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $399.95 USD and $520 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/xf27mmf28-r-wr/.

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This lens was part of a launch of 5 new camera and lens products as part of Fujifilm’s Global X- Summit. For more information on the other products launched, please check out our other post here.

Indeed, Fujifilm today has announced the release of the GFX100S digital camera (GFX100S), the fourth large-format mirrorless camera in Fujifilm’s GFX System!

“Fujifilm has taken the groundbreaking ideas that lead to the development of FUJIFILM GFX100 and now combined them with an approach rooted in portability, to create GFX100S — a camera that provides photographers and filmmakers with an unbelievable opportunity to take large-format image-making to places it has never been before,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division.

Refusing to sacrifice performance for portability, Fujifilm has developed one of the most compact, high-performance, large format cameras in the world. GFX100S is more advanced than any GFX System camera to date and combines the best of Fujifilm’s imaging technology into a camera that weighs just 1.9lb (900g). Similar in size to most full-frame cameras, but beautifully engineered and designed with a 102MP sensor – 1.7 times larger*1 than a full-frame sensor – GFX100S also offers up to 6-stops*2 of five-axis in-body image stabilization (IBIS), incredibly fast and accurate autofocus, and world-renowned color reproduction to help image-makers push the limits of their creativity.

Read the Full Press release below;

Main Features

102MP Images – Made with the Speed of a Compact Mirrorless Camera

• Powered by Fujifilm’s high-performance quad-core X-Processor 4 CPU, GFX100S utilizes its 102MP, back-illuminated large format CMOS sensor to deliver images with stunning quality. Compared to smaller, lower-resolution sensors commonly found in traditional full-frame DSLR and mirrorless cameras, GFX100S’s imaging sensor is approximately 1.7 times larger and is enhanced to be incredibly sensitive to light. This provides it with a significant advantage over smaller sensors when it comes to producing images with incredibly shallow depth of field, fantastic dynamic range, faithful color reproduction, and outstanding, high-ISO performance.
• With a choice of 19 exclusive FUJIFILM Film Simulation modes, it is easy to achieve fantastic color straight out of camera. GFX100S includes a new Film Simulation mode to explore — Nostalgic Neg. Reminiscent of American New Color Photography, which emerged in the 1970s, Nostalgic Neg continues this movement by enabling image-makers to explore the boundaries of photographic creativity through the deliberate use of color. “This Film Simulation mode adds an amber tone to highlights for a uniquely soft look and boosts saturation to shadows, while still preserving details, to deliver images that feel both familiar and unfamiliar all at the same time,” said Ha.

[Related Reading: Fujifilm Reaches For More with Its 102 Megapixel GFX100 Mirrorless Camera]

High-Performance Mirrorless AF Made for Large Format, Even in Low Light

• On-sensor phase detection pixels cover almost 100% of GFX100S’s imaging sensor, unlocking a level of autofocus performance never before seen in large format digital photography. GFX100S can acquire focus in as little as 0.18 seconds, even in luminance levels as low as -5.5EV*3 making it versatile, accurate, and incredibly fast. Powered by X-Processor 4, the camera is also easily able to efficiently make use of an updated focus tracking algorithm to keep subjects in focus when using the Tracking AF and Face/Eye AF functions.

Compact, 5-axis In-Body Stabilization (IBIS) delivering up to 6-stops of Vibration Reduction

• GFX100S features a newly designed IBIS system, which dramatically expands the capability of photographers to confidently create handheld images. Compared to the unit found in FUJIFILM GFX100, the IBIS mechanism inside of GFX100S is 20% smaller and 10% lighter. However, despite this reduction in size, the five-axis system provides 6-stops of CIPA-rated image stabilization, a 0.5-stop improvement over GFX100.

High-performance; Designed for Portability and the Elements

• Measuring 5.9in wide, 4.09in tall, and 3.4in deep (15cmx10.4cmx8.7cm), GFX100S’ compact body is comparable in size to many full-frame cameras. However, despite its compact size, it is still able to pack in a high-performance IBIS and a 102MP imaging sensor that is almost twice the physical size of a typical full-frame sensor. GFX100S features a redesigned shutter unit and a brand new IBIS unit, while taking advantage of a uniquely small, but very efficient lithium-ion battery. This results in a camera body that is approximately 2.3in (6cm) shorter and 1.1lb (500g) lighter than GFX100, but is able to maintain the same level of still image and video performance. To that end, the reduction in GFX100S’s physical size is well balanced by a highly robust grip, with a comfortable in-hand feel that makes it exceptionally easy to hold for extended periods of time.
• GFX100S is made to operate in temperatures as low as 14°F (-10°C) and to also be dust- and moisture-resistant. It is constructed with a magnesium alloy casing that is purposely 1mm denser around the lens mount as compared to GFX100, which provides added support for larger G Mount lenses.

[Related Reading: Unorthodox Review of the Fuji GFX 50R | The Medium Format Camera I Might Actually Buy]

Intuitive Controls for a Familiar Experience

• GFX100S features controls that will be familiar to GFX System photographers. For example, a PASM dial, with six programmable custom options, provides quick and direct access to frequently used settings, while a switch, conveniently located next to the mode dial, lets users quickly change between still and movie mode. An ergonomic update to the Focus Lever also makes choosing a focus point both easy and fluid.

• The camera features a 3.2in. LCD monitor on the rear and a 1.8 in. sub LCD monitor on its top plate, which can be customized to show key EXIF settings – like shutter speed, aperture, ISO sensitivity, and exposure compensation – and set to display the status of key functions or available capacity on storage media. The 3.2 in., touch-capable LCD display is a 2.36-million-dot monitor with 100% coverage that can be tilted in three directions (90° up, 45° down, and 60° right).

A Large Format System Delivering Smooth, 4K/30P Video

• With its large format imaging sensor, GFX100S is capable of recording incredibly cinematic 4K/30p movies that feature incredible shallow depth-of-field, impressive high-ISO performance, wide tonal gradation, and an overall image quality that is unmatched. Footage can be recorded at bit rates of up to 400Mbps in 10-bit 4:2:0 F-log internally saved to an SD card, or output to an external recording device via the camera’s HDMI port in either10-bit 4:2:2 F-Log or 12-bit RAW.
• In addition to being able to record 4K footage in a 16:9 aspect ratio, GFX100S also supports a 17:9 aspect ratio, frequently used in digital cinema. The most commonly used compression codecs, like H.264 and H.265 are also available. Additionally, professional standards, like REC.2100 supported Hybrid Log-Gamma (HLG), or F-Log can be selected for complete creative control. Compared to using commonly available compression codecs, like H.264, recording footage in F-Log or HLG gives filmmakers much more flexibility in post-production as footage is brought through the editing and color grading process and adjustments are made to luminance, color saturation, or any other image attribute.
• When using an Atomos Ninja V Monitor Recorder, GFX100S is also capable of outputting 4K/30P footage through its HDMI port that can also be saved as a 12-bit Apple ProRes RAW file. This allows for maximum flexibility in post-production when it comes to the color-grading process. Simultaneous output of RAW footage and footage in F-Log or Hybrid Log-Gamma (HLG) with a Film Simulation mode applied is also possible.

Pricing and Availability

GFX100S is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $5,999.95 USD and $7,800 CDN. An optional metal handgrip accessory for the GFX100S will also be available in March 2021 at a manufacturer’s suggested retail price of $149 USD and $195 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/cameras/gfx100s/.

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But wait, there’s more! Not only is there a new GFX system, but

Fujifilm GF80mm f/1.7 R WR Lens

Fujifilm has also announced that it will release its FUJINON GF80mmF1.7 R WR Lens (GF80mmF1.7), the world’s first*1 AF-capable F1.7 interchangeable lens for Large Format camera systems, including FUJIFILM GFX System digital cameras, in March 2021.

GF80mmF1.7 R WR has a standard focal length of 80mm (a 35mm equivalent of 63mm). Its large-diameter autofocus (AF) prime lens features a maximum aperture of F1.7, which also makes it the fastest lens among Fujifilm’s G Mount lenses.

“Portrait photographers using GFX System cameras can now choose FUJINON GF110mmF2 R WR for when they want images with a tighter angle of view or pick GF80mmF1.7 for when they want something slightly wider,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division. “This choice will certainly give image-makers more options creatively, especially since the highly anticipated bokeh produced from GF80mmmF1.7’s wide aperture is sure to provide an incredible aesthetic quality to any image.”

Product Features:

Optically designed for limitless creativity

• GF80mmF1.7 R WR features nine rounded diaphragm blades that can be stopped down to provide edge-to-edge sharpness or opened up to produce images with beautifully smooth bokeh, with astounding separation between a subject and its background, from any GFX System camera. Comprising 12 lens elements in nine groups, including one aspherical element and two, Super ED elements, this lens is optimally balanced to control spherical aberration and deliver a quality of bokeh not able to be replicated by any other Large Format lens on the market.
• Fujifilm’s ultra-high-precision glass molding technology has been used on the two aspherical lens surfaces to produce a tolerance of 1/100,000th of a millimeter. This is five times more accurate than regular lens molding techniques can produce and serves to minimize the onion-ring effect that can how the lens handles the out-of-focus areas of an image.

[Related Reading: Fuji Announces 2 New Lenses – The XF 16-80mm Telephoto and The GFX 50mm Prime]

The world’s first F1.7 lens with autofocus for a large format digital system

• GF80mmF1.7 features a powerful DC motor that has enough torque to drive the focus group of six lens elements, including the aspherical element, to quickly deliver accurate and reliable autofocus, even when the lens is wide-open at F1.7 and when depth of field is extremely shallow. The lens also supports the Face / Eye AF function, which uses an advanced focusing algorithm to accurately acquire focus on a subject’s face or eyes even when they are moving within the frame.
• GF80mmF1.7 brings low-light focusing capabilities of GFX100 and GFX100S to EV-5.5, which is a 0.5 stop improvement in the case of GFX100. With GF80mmF1.7, autofocus performance for both of these cameras is maximized in dimly lit environments.

Compact and practical size

• Measuring at 3.9 in. (99.2mm) long and weighing just 1.75 lb. (795g), with a filter thread size of 77mm, GF80mmF1.7 is practically sized and suited for both on-location and in-studio applications.
• Weather-resistant seals have been applied to the lens barrel at 10 locations on the lens to protect it against dust and water, while also providing it with the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is also coated with fluorine to repel dirt, adding another layer of weather-resistant performance to the lens.

Pricing and Availability

GF80mmF1.7 R WR is currently expected to be available in March 2021 at a manufacturer’s suggested retail price of $2,299.95 and $3,250 CDN. For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf80mmf17-r-wr/.

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This camera & Lens was part of a launch of five new camera and lens products as part of Fujifilm’s Global X-Summit. For more information on the other products launched, please check our other post here

[Related Reading: Unorthodox Review of the Fuji GFX 50R | The Medium Format Camera I Might Actually Buy]

If you’re not aware, the new GFX100S system will be a 102 megapixel “Medium Format” camera with a BSI sensor that’s “70% “fuller” than full-frame, phase detection, and IBIS”  and is set to arrive sometime this year (2021) in a body that’s more “DSLR/rangefinder” style than traditional Medium Format. What’s impressive is the smaller size this 100MP system will reportedly be. Add that to the now awesome and attractive price point, this could truly be the entryway for many photographers into medium format systems! For resolutions like 100 megapixels, medium format systems have an advantage because full-frame cameras are starting to be severely affected by diffraction as they go any higher than ~45 megapixels, and for many types of photographers, pixel-shift technology just isn’t going to work

Check Pricing & Availability of Fujifilm GFX Products Here

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“This simple capture-to-edit workflow is a great solution for fine art or still life photographers, because the additional resolution creates images with incredibly accurate color reproduction that are high in detail and rich in tonality,” said Victor Ha, senior director of marketing and product management, FUJFILM North America Corporation, Electronic Imaging Division.

Use the new, Pixel Shift, Multi-Shot function to faithfully reproduce nearly every detail and to achieve optimal image quality with 400 megapixels of resolution.

• Using state-of-the-art technology to create an image: Utilizing the GFX100’s 102MP large-format sensor*1, high-precision, in-body image stabilization mechanism (IBIS) and its powerful X Processor 4 image processor, the Pixel Shift, Multi-Shot function slightly moves the image sensor by 0.5 pixels to incrementally record high-resolution RGB pixel information over the course of creating 16 RAW images. Those images can then be imported into Pixel Shift Combiner, to create a single 400MP image, and outputted as a DNG RAW file for further processing in Capture One or any other compatible photo editing software.
• Preserving detail, one pixel at a time: The Pixel Shift, Multi-Shot function reproduces fine detail and color accuracy by shifting the image sensor so that each pixel records image data in red, green and blue. This allows for unparalleled color reproduction, with next to no false colors occurring, even in the finest of details. This benefit makes it the perfect choice for digital archiving and preserving works of art, cultural assets, and any other applications that require immense color fidelity and the reproduction of fine details.
• A simple workflow for tethered or untethered applications: In addition to combining and outputting DNG RAW files from images created through the Pixel Shift, Multi-Shot function, Pixel Shift Combiner also provides photographers with tethered capture functionality to allow for a seamless transition from making images to combining, and, subsequently editing, them in Capture One or any other compatible photo editing software.

“For those working in the archival or cultural preservation fields, these new functions are especially valuable to photographers documenting historical artifacts or large works of art, because they can be preserved digitally at 400MP, with color reproduction that only Fujifilm can provide,” said Ha. “With the Pixel Shift, Multi-Shot function, GFX100 can now be used to precisely record these artifacts so that they may be shared with future generations before they are lost forever.”

Click here for more information about using this function.

Check Pricing & Availability of Fujifilm GFX100 Systems

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In Addition to this news, Fuji has also announced the release of a custom GFX100 camera designed for Infrared Photography! Read the full press release below;

Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Large Format Mirrorless Digital Camera

[Related Reading: Unorthodox Review of the Fuji GFX 50R | The Medium Format Camera I Might Actually Buy]

Since this feature has been talked bout now for almost 2 years, many of us were skeptical about its release happening anytime soon but if these rumors hold true, the long wait for the Pixelshift Firmware for the Fujifilm GFX100 will finally be over!

The new pixel shift multishot feature will take 16 images, shift the sensor using IBIS, and finally combine all images into one monstrous 400-megapixel file that will send your files into crop-heaven!

I mean, personally, I cannot wait to see this in action. I’d love to get hands-on with another medium format to test this out. It’s been a long time since I’ve shot any landscape work and I feel like this would be an absolutely insane feature to use! It’ll also be interesting to see if this feature will somehow trickle down to the GFX 50 systems in some shape or form. Either way, when this is released you can bet we’ll be putting in a request to test and review the GFX100 with it so we can judge for ourselves if the feature is worth it or not. Until then, let us know what you think in the comments below.

Check Pricing & Availability of Fujifilm GFX100 Systems

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